Chances are you already understand the importance of business blogging if you have a blog. But do you know how your blog posts can be optimized to make them more search engine friendly?
The fact is many bloggers struggle to take advantage of their blogs’ immense marketing ability. In reality, a recent survey by blogger.com reveals that 65 percent of those blog owners have not even updated in the past year while about 60 percent of companies have blogs! You can take advantage of the many privileges blogging provides by offering new, relevant content and carrying out simple blog post optimization.
To help get your blog noticed, here are six simple search engine optimization (SEO) tips.
1. Do your research
For on-page optimization, keyword research is critical. Chances are that you naturally have keywords without actually offering useful content on a subject without understanding it. However, there are a number of tools and techniques that you might not have considered for finding related keywords important to your blog post. Both the Google Adwords Keyword Tool and semrush.com have fantastic tools that allow you to find keywords relevant to your subject and even spy on your competitors to see what words and phrases they are targeting to bring traffic to their pages.
2. Utilize keywords throughout your post
Once you have targeted a few important, specific keywords, it is important to position them where they will have the greatest effect on your content indexing for humans and search engine crawlers. In the following locations, aim to include them:
- Headings and subheadings
- Introductory sentence
- Concluding paragraph
- Anchor text (text you hyperlink to other related pages on your site)
- Title tags and meta descriptions
A word of caution: Don’t indulge in stuffing keywords, which is the act of filling so many keywords with your content that it becomes hard to read. This will not only irritate your blog readers, it will also get you penalized by Google. A couple of keywords that are strategically positioned would do the trick.
3. Optimize your images
Be sure to include keywords in the file name whenever you upload a photo to your blog and fill out the alternate text field with a short, keyword-rich explanation of the photo.
4. Reference others with links
Have a link to the information you are referencing when you reference another blogger or article in your blog post. Not only is it good etiquette for blogging, but you can also get lucky and get a connection back. For any site looking to rank higher on search engine results pages, consistency links are a valuable commodity.
5. Provide readers the chance to subscribe to your blog
Include RSS or Feed Subscription buttons that are prominently positioned and give viewers the option to subscribe to your posts by email if possible. This enables your blog followers to have your latest posts updated immediately without having to search your website regularly for new content.
6. Use social media to extend your blog post’s scope
As a small company to build links with future and current clients, you can use Facebook, Twitter, Google+, or other social networking sites. For even more online visibility, why not promote your blog content on these sites? With only a couple of taps, free programs like Hootsuite make it easy to share links to your new blog post on all of your social networking sites. You can also prepare ahead of time for your posts!
You will promote higher rankings in SERPS, increased web traffic, and higher customer conversion rates by following these basic SEO tips.
Too busy to keep up with optimizing your blog? We have you covered at DigiVats.